Download After Sales Management. Marketing - Logistik - Organisation by Michael Baumbach, Alexander Titus Stampfl PDF

By Michael Baumbach, Alexander Titus Stampfl

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Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy

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a. okay. a

Prerequisites

Essential
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Aus diesem Grund bieten Ersatzteil-Lieferanten häufig unterschiedlich teuere und schnelle Versandarten an, z. : " Express-Lieferung (Lieferung binnen 24 Stunden), " Tageslieferung (Lieferung binnen 48 Stunden), " Wochenlieferung (Lieferung binnen 5 Arbeitstagen) oder " Monatslieferung (Lieferung binnen 20 Arbeitstagen). Eine Besonderheit im Ersatzteil-Service stellen die so genannten Service-Kits dar. Sie enthalten sämtliche Ersatzteile, Produktpolitik 47 die für definierte Instandhaltungsarbeiten notwendig sind.

Der Anbieter kalkuliert das Leistungsbündel gewöhnlich im Voraus und rechnet die Leistungen pauschal ab (z. B. pro Gerät oder pro Maschinenstunde). Bei richtiger Ausgestaltung von Serviceverträgen entsteht eine Win/Win-Konstellation zwischen Kunde und Anbieter. Produktpolitik Kundennutzen Anbieternutzen • • Geringe Ausfallzeiten/hohe Primärproduktverfügbarkeiten • Hohe Leistung, geringer Energieverbrauch • Werterhaltung • Vermeidung von Folgeschäden • Umweltgerechter Betrieb • Sicherheit bzw. Übertragung der Produkthaftung • Versicherung/Schutz vor nicht geplanten Kosten • Abbau von Fixkosten bei hoher Flexibilität (eigene Instandhaltung) • Geringer Koordinationsaufwand bei der Instandhaltung (z.

80 Vertretungen und 800 Servicetechnikern aufgebaut. Je nach Aufenthaltsort wenden sich die mobilen Seeschifffahrtskunden an eine andere Servicestelle. ABB Turbo Systems stellt allen Servicestellen online das so genannte Customer Support System (CSS) zur Verfügung. Über das CSS kann jede Servicestelle für alle Turbolader schnell auf sämtliche für den Service erforderliche Konfigurations- und Servicedaten zugreifen. 46 After Sales Marketing Durch eine hohe Ersatzteilverfügbarkeit und kurze Lieferzeiten können Ersatzteil-Lieferanten die Ersatzteillager ihrer Kunden substituieren.

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